Over 33 Years of Medical Device Commercialization Experience
The benefit that we have to offer at Genesis is the fact that we have over 33 years of medical device commercialization experience, which has created a phenomenal network of existing relationships in the field.
We have a great deal of experience working with direct reps, agencies, and independent distributors. Additionally, we have often worked alongside and with large medical device companies, small medical device companies, providing us experience in most, if not all variations of distribution opportunities that are out there.
Over time, this has brought a ton of relationships to us. It’s truly a blessing to have that many relationships, as it’s a great network for us to tap into for the projects and companies we engage in.
Evaluating Opportunities for Medical Device Commercialization
Having these relationships and resources is also a strategic advantage for us during the due diligence process for our medical device development.
A lot of times we’ll leverage our relationships with these medical device sales professionals for expertise, advice, and counsel. We’ll look at things together early on to answer questions such as:
- Is this even something we want to look at?
- Is this something you could sell?
- What’s the process that you anticipate having?
- How difficult would it be from your opinion to get it into back approval and get it through?
This is a critical step provides so much valuable insight into the potential success of a new and innovative medical device because they’re out living it every day.
A lot of times, we value the input of the commercial teams in the field as much, or more so sometimes, than relying on the physicians only.
These sales professionals “live and breathe it” every day, and they know what the challenges are.
So they’re a great resource for us to evaluate opportunities.
The second part is we do this very early stage. We’ll bring them in for counsel as we’re first hearing about an opportunity. Together we’ll quickly assess what needs are to be able to commercialize this type of product that we’re looking at.