ASAP Meeting Workshop


Genesis will be hosting a special Workshop at the 2019 ASAP Meeting.

Thursday, January 10th from 12:00 PM – 1:30 PM. Painted Horse 1 (Lunch Provided)



Options…Why work with industry? – Rob Ball, CEO, Genesis Group

  • What are the issues from industry perspective?
  • How does industry assess value?
  • What are the risks of going straight to the “big guys?”
  • Is there a better way?

The trials and tribulations of a surgeon innovator/entrepreneur – Steve Gunther, M.D.

  • The complete story of napkin sketch to commercial launch

Panel Discussion: Faculty

Open interviews with the panel to allow for discussions to bringing an idea or product to market:

  • Project and product management
  • Legal implications – Patents, Selecting a partner, Trademarks
  • Regulatory pathways – Requirements, timelines, Costs
  • Funding product development
  • Clinical goals and objectives
  • Commercial launch logistics
  • Open Q & A: Course Attendees

Closing: Action items: Where to go from here



Click Here To Register


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