Market Strategy & Commercialization

In the most simplistic terms, every successful company must create a product, make a product and sell a product. In the medical device world, taking a patented and regulatory approved product to market integration requires a deep understanding of every facet of the commercialization pathway and a well-established sales channel.

Our team of experts possesses over a century of medical device commercialization experience and key industry relationships. We intimately understand what a well-defined commercialization roadmap looks like. Most importantly, we know how to skillfully execute the plan and all associated strategic activities, reduce bottlenecks and harmonize work streams to deliver successful and timely exits for our clients.

Medical Device Commercialization Capabilities

Engaging Our Network

Our network is vast and encompasses all stakeholders in the commercialization process. We leverage our relationships with a wide range of highly respected medical device professionals early in our process to evaluate all commercialization opportunities. Their hands-on experience and deep relationships offer critical insights into market viability, sales potential, and surgeon adoption requirements. Engaging these experts early is crucial and accelerates our positioning of a product for success in the market.

Current & Exited Clients

Shoulder Innovations’ Total Shoulder Replacement System addresses the most significant issue in shoulder arthroplasty: unreliable fixation of the glenoid implant. More than 10 years ago, Shoulder Innovations developed inset glenoid fixation technology, creating a robust and stable glenoid platform.

Embody, Inc., is a regenerative medicine company focused on the development and commercialization of implantable medical devices to address the unmet demands in soft tissue restoration and regeneration. Leveraging our expertise in biomaterial design, biofabrication, nanotechnology, and medical devices, we are engineering implantable devices that will disrupt and significantly improve patient outcomes in soft tissue surgical applications.

Nanochon develops solutions utilized by sports medicine physicians to treat active patients requiring cartilage restoration. Nanochon’s Chondrograft™ replaces lost or damaged cartilage and encourages new growth using an innovative material and 3D printed designs that are cost-effective and easy to deploy treatment options.

ProVoyanceTM specializes in custom software development platforms for healthcare and digital health, creating breakthrough, integrated tools for medical use. Using artificial intelligence (AI) and machine learning (ML) technologies, the ProVoyance team transforms medical imaging and patient engagement into actionable tools with a singular mission: to minimize the invasive.

Hydroxyapatite (HA) has been shown to encourage osteointegration of implants due to the unique nature of this material providing a very bone-friendly surface. HA whisker reinforced PEEK with variable porosity allows HAPPE to create advanced spinal interbody implants.

Imascap develops software for preoperative planning of shoulder replacement surgery. Imascap was Acquired by Wright Medical in December 2017.

NSite can quantitively assess body asymmetry by measuring the difference in spatial relationships between anatomic landmarks and improve on the standard assessment.

Chance Leonard, Chief Executive Officer

"Simply said, a company must execute three overarching objectives with the highest standard of excellence; it must create a product, make a product and sell a product. Genesis Innovation Group understands this requirement well and begins preparing market entry and commercialization efforts as soon as a product is being designed. We create a tailored, strategic plan outlining the pathway to success through our expertise in targeted growth trajectory, order fulfillment and safety stock, increased market visibility and footprint, important industry relationships, beneficial pricing agreements with ASCs Hospitals, IDNs and GPOs, and clinical training of customers through our highly skilled and independent commercial team."

Contact

Reach out to our team if you have a great idea that you think can serve the medical community.